In business there is more of a story behind just where you are at now… I attended a wonderful networking meeting yesterday – WIBN Islington and all of the attendees were basically asked what is the story behind who you are right now… It was fascinating to hear about everyone’s background and inspired my blog post today. Thanks Sam.

By finding out exactly who the person is behind a business, not only provides a real insight into how a business gets started but actually more about the person we will ultimately be working with and putting our trust in.

So, it prompted me to think more about how we all showcase ourselves in our businesses and how much of each of us personally we allow to show through.

 

Remember in business, as I said earlier we actually choose to do business in the first instance because of the person we will be working with.

Yes, I know money plays a part, but lets say:

  • you had the choice of 2 florists to do your wedding and their quote is the same price – who would you choose? Yes, you would choose the florist you felt most comfortable with and had a rapore with.
  • there were 3 business coaches on hand, all providing similar information to you. Your overwhelm was creeping in again simply because you thought finding a business coach would be easy and they would take away the overwhelm you already felt! Instead of being overwhelmed, ask yourself the question – who did I feel more comfortable with? Who made me feel at ease from the outset? You will be surprised that there will be 1 of the 3 who will be your choice!

It comes down to the person behind the business! Right?

So when was the last time you thought about your story and how it affects where you are at right now?

I think you will find it plays a major part in everything you are today and the reasons you have perhaps started the business you have.

And always remember, people will buy from you because YOU ARE YOU! That fact is an absolute given…

So, next time you are considering which business to do business with, why not ask the question – who is the person behind the business I would love to work with.

Warm wishes
Hazel, your Small Business Trainer

P.S. If you would love to join the lovely business ladies at WIBN Islington, please let me know.

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